Blogging is one of the best ways to cultivate a community around your brand, and in today’s SEO-driven world, it just makes sense to have a blog. Even if you’re not selling products online, blogging is still an entertaining and engaging way to interact with your audience using ecommerce solutions. It also helps keep your site fresh and updated, which can help with search engine optimization (SEO), and it gives you another outlet to connect with customers and potential customers.
You’ve tried Etsy, eBay, and Amazon. You’re ready to start your own store using ecommerce solutions that you can run from anywhere. Perhaps you’re already selling on Instagram or Facebook. It’s time to take it to the next level by launching your own blog for ecommerce. If you’re just starting out, here is a beginner’s guide, you’ll learn how to create an efficient blog for your online store with WordPress, without having to write all the content yourself.
Advantages of writing a blog for your ecommerce store
Having a blog on your ecommerce site has many benefits. The most common would be encouraging a community around your brand and communicating effectively with new product launches. Blogging allows you to get the word out about new products or deals in an engaging way for customers. If you want to grow your brand and drive conversions, here is a list of other blog benefits:
Make trust in your brand
Building up trust for your ecommerce store is invaluable. Trust in a brand is what will help convert users and building up a relevant blog section will help build this up. If you regularly update your blog section, then the user is more likely to trust you. Trust signals are often looked at by search engines to work out their rightful position in the SERPs.
Search engine optimization
When building out your blog, it should be optimized as a lead generation tool. It can be used to generate leads that are further down the sales funnel. Because search engines are organic and qualified traffic, optimizing your site for them can provide fantastic lead generation tools. By including the right keywords in your blog posts, you can drive traffic that your competitors may not have thought about. When a user lands on a well-optimized landing page, they’re getting information relevant to their search query and finding an authority site.
Social media marketing
Making blogs that no one sees is like writing in a diary. Bringing your blogs into your social media strategy will help you drive relevant traffic to your ecommerce solutions. A blog can be used as the starting point of conversations for customers and brand fans; this can be refreshing when compared with posts about products. You will stand out from competitors, especially if you are not in the market.
Creating email marketing campaigns that send information to subscribers on a regular basis helps build brand loyalty. However, coming up with ideas for email marketing can become tedious over time. By including links to your blog in email marketing, you’re driving traffic to your blog and improving your overall email marketing strategy by adding content.
Retargeting your audience across different social media platforms is a great way to drive conversions. However, if you want to stand out from your competitors, try using content-based articles as landing pages for your ads. Depending on what industry you are in and what brand you represent, this might work better for you than product-based ads.
Advertising your existing articles can be a great way to get noticed quickly in the SERPs. Optimizing for semantic keywords e.g school management system might drive less traffic, but it will have more value. It may be worth advertising your blog articles for the semantic keywords they’ve been optimized for.
How to write a good and effective ecommerce blog?
Blogs are a great way to show off an ecommerce brand’s personality. However, with other marketing channels, business commitments, and writer’s block, articles are often not written. Here are some other tips for creating a better and more practical ecommerce blog.
- Be relevant to your ecommerce store
- Open up the comments box
- Try to produce a blog with quality not quantity
- Publish the blog on the guest post sites as well
- Try to write attractive titles to drive more traffic to your website
- Include the call to action words
- Make the content sharable and engaging
- Convince the readers to come on to the next posts as well