There is a new marketing trend in a company along with digital marketing technology that is growing. Yes, the trend is the use of influencer marketing services. This is because there are several benefits of influencer marketing that can bring fantastic benefits to companies.
So, what are influencers? What are the benefits of influencers in increasing marketing?
Want to know the answer? For that, let’s look at the following explanation of influencer marketing and its benefits.
Understanding Influencer Marketing
Influencer marketing is a marketing technique that uses the services of influencers as promoters or who promote products to the wider community. For this reason, influencer work is now considered quite prestigious because it can be paid by companies with high nominal income.
Example of Promotion with Influencer Marketing
An example of influencer marketing is an influencer among artists who promote a company’s products to followers on their social media, such as Instagram, Facebook, TikTik, and others.
Who can be influencer marketing?
Parties who become influencers can be from any circle, such as top celebrities in the country, political figures, health experts, design experts, technology experts, nutritionists, beauty experts, and others.
Companies can choose any influencer that is tailored to their budget or company budget. If you hire influencer services from celebrities, of course you will need a higher budget.
How to Choose Influencers
In addition, there are also several ways to choose influencers to promote products. Some of them, namely:
1. Choose influencers that match the target audience of the product to be promoted.
2. See how many followers, likes, and comments are on the follower’s social media pages.
3. Make sure the influencer is a good person, an expert in a particular field, or has a positive image so that it can be liked by the general public.
Business Benefits with Influencer Marketing
There are several benefits that companies can feel when running influencer marketing. Some of them, namely:
1. Brand Awareness is Increasing
With influencer services, the products you promote through influencers can be recognized by followers quickly. For example, if an influencer has 100K followers, then it is very likely that your company’s products can be recognized by that number of followers.
2. The Company’s Product Sales Rise Drastically
An influencer usually has a close relationship with his followers. That is why when an influencer promotes a product on social media, many followers buy the product recommended by the influencer.
3. Increased Consumer Confidence
Content shared by an influencer can also increase the level of consumer or follower trust in certain products. For example, an influencer who is a nutritionist and he promotes the latest brand of milk.
As a nutritionist, he will explain various kinds of important information related to these dairy products, such as the benefits for children’s intelligence and growth, and so on. In addition, he will also explain how to drink the milk to children.
4. Can Reach The Right Target Audience
By promoting products through influencers, these products can better reach the target audience. If the influencer is from a young age, then product marketing can also reach followers who are young. This of course will bring more profit for a company.
Thus the discussion about the benefits of influencer marketing for a company. Come on, try using the influencer marketing method in your business so that your products are increasingly recognized by more people and increase company profits.